Jura World of Coffee

The Jura World of Coffee is located in a large modern building in Niederbuchsiten and admission costs 9 francs. A talking coffee bean named Rubia guides visitors through various themed worlds about the discovery and processing of coffee, set inside the workings of a coffee machine. On the Rubia Coffee Ride, visitors experience a journey to Rubia's homeland in a 4D cinema with moving seats. There is also an encounter with Roger Federer for a selfie, along with insights into his achievements. At the end, a drink of one's own can be chosen from a large drinks menu in the Jura coffee house, included in the admission price.